DR. QURESH B. MASKATI (M01959)

Abstract

THE NUMBER OF OPHTHALMOLOGISTS TAKING TO SOCIAL MEDIA HAS INCREASED EXPONENTIALLY. DURING THE COVID LOCKDOWN PHASE, MANY ALSO DISCOVERED THE WIDE RANGE OF SOCIAL MEDIA AVAILABLE AND LIKE A CHILD LET LOOSE IN A CHOCOLATE FACTORY, WENT A LITTLE BERSERK WITH THEIR NEW DISCOVERY. A BARRAGE OF WEBINARS, IRRESPONSIBLE POSTS ON WHATS APP, TWITTER, INSTAGRAM AND FACE BOOK FOLLOWED, CAUSING MUCH EMBARRASSMENT TO ALL CONCERNED. THIS IC WILL HAVE RESPONSIBLE USERS OF VARIOUS SOCIAL MEDIA TALKING ABOUT THE POWER OF THE MEDIUM, ITS EFFECTIVE USE TO ENHANCE PRACTICE AND PREVENTION OF ABUSE.

TOPICS COVERED WILL BE WHATS APP, INSTAGRAM, LINKED IN, BLOGS, TWITTER, YOU TUBE, FACEBOOK AMONG OTHERS. HOW TO GET THE BEST OUT OF EACH MEDIUM; IMPORTANCE OF SELF DEPRECIATION, HUMOUR, WHAT TO POST AND WHAT NOT TO POST WILL BE TAUGHT.

SINCE MANY OF THE AUDIENCE WILL BE FIRST TIME USERS, PLENTY OF TIME WILL BE KEPT FOR AUDIENCE INTERACTION AND PANEL DISCUSSION.

1	WHATS APP – DO’S AND DONT’S (6 mins)	Dr. QURESH B. MASKATI	watch video
2	YOU TUBE.. POSTING NEW SURGERIES OR SHOWING OFF? (6 mins)	Dr.Manish Nagpal	watch video
3	FACE BOOK, FACEBOOK LIVE .. HOW TO USE TO BUILD PRACTICE? (6 mins)	Dr. HARSHUL TAK	watch video
4	USE OF NEWSLETTERS, EMAILS TO ENHANCE VISIBILITY AND CORPORATE FUNDING FOR CHARITABLE SET UPS (6 mins)	Dr.Arun Sethi	watch video
5	TWITTER, BLOGS, INSTAGRAM AND OTHER SOCIAL MEDIA OPTIONS (10 mins)	Dr. TUSHAR GROVER	watch video
8	PRACTO, GOOGLE POSTS, SEARCH ENGINE OPTIMISATION – ARE THEY WORTH THE EXPENSE? (6 mins)	Dr. SANTOSH G. HONAVAR	watch video
	Panel Discussion : (24 mins.)